# SMB prompt sheet — printable

Fill this once. Tape it near the keyboard. A prompt pack that lives in a forgotten tab is decoration.

**Related lesson:** Using the Prompt Generator Without Sounding Like a Bot  
**Tool:** `/tools/prompt-generator`  
**Dated:** August 2026 — do not stamp leftover model names (GPT-4o, Claude 3 Opus, Midjourney V6) as current.

---

## Voice card (eight lines)

1. Who is speaking: ________________________________
2. Who we never pretend to be: ______________________
3. Words we use: ________ / ________ / ________
4. Words we never use: unlock, elevate, seamless, delve, plus: ________
5. Sentence length: short / mixed
6. Joke rule: none / one dry line / never a pun
7. Proof we may mention (named job, town, product — no star ratings):
   ________________________________________________
8. Stop rule: if a fact is missing, write NEED FACT and stop.

---

## Voice-lock block (paste above every task)

```
VOICE LOCK — obey this before the task
You are writing as [name], [role] at [business], [town].
Use these words when they fit: [word], [word], [word].
Never use: unlock, elevate, seamless, delve, "in today's landscape",
"it's important to note", "game-changer".
Do not invent statistics, reviews, star ratings, student counts,
or crowd-size claims.
Do not invent prices, hours, or promises. If one is required and
missing, write NEED FACT: [what's missing] and stop.
Write like a person who will have to answer the reply.
Short sentences. No preamble.
```

---

## Five prompts (fill the brackets, then paste)

### 1. Blog outline

```
VOICE LOCK (paste yours)

Outline a post for our actual customers, not "the industry."
Topic: [topic we already decided]
Audience: [who already buys from us]
Include: a hook that names a place or a season, 5 points from our
real process, one thing we will not do, a close that tells them
how to reach us.
Do not include a statistic. Do not include a testimonial.
```

### 2. Email subject lines

```
VOICE LOCK (paste yours)

Write 8 subject lines for [offer or reason].
Each 6–8 words. No all-caps. No "you won't believe."
Allowed facts: [price], [date], [place].
If you want urgency, use the date. Do not invent a remaining-slot count.
```

### 3. FAQ answer

```
VOICE LOCK (paste yours)

Answer: [question]
Approved facts:
- [fact]
- [fact]
- [fact]
Direct answer first. Then two sentences. Then the next step.
If a fact is missing, NEED FACT. Do not guess.
```

### 4. SOP draft

```
VOICE LOCK (paste yours)

Write an SOP for [job the backup person must do].
Purpose: they can finish without calling the owner.
Include: what to ask, what we do not do, how money is taken,
what we send after, who to call if stuck.
Format: numbered steps. Expected outcome.
Do not add software we do not use.
```

### 5. Follow-up after real work

```
VOICE LOCK (paste yours)

Write a 90-word follow-up to [who], about [job we actually did].
Name a real detail or write NEED FACT and stop.
Do not invent a compliment. Ask one question.
No "just circling back." No "I wanted to reach out."
```

---

## After you generate

Read out loud. Delete any number you did not type. Delete the first sentence if it is a throat-clear. Run [content-qa-checklist.md](/docs/content-qa-checklist.md) before anything ships.