Content Generator QA: What to Delete Before It Ships
Run a delete pass on every generated draft: invented stats, leftover year stamps, fake social proof, and the sentences that could belong to anyone.
“The generator will give you a confident percentage. Your job is to treat that number like a stain on a shirt — remove it before you leave the house.”
What you'll learn
The Content Generator on this site is honest about what it is: a template mill. It will still hand you sentences that look like facts. Your job is the delete pass. If you skip the delete pass, you are the one who published the stain.
This lesson is not “how to write.” It is what to cut before a draft leaves the building. You will leave with a checklist you can run in five minutes.
Tool: Content Generator Artifact: content-qa-checklist.md
What this generator will try to give you
Generate a social caption in the Professional tone and you can get lines like “78% of businesses in your space are already exploring it” and “early adopters see 2.3x faster growth.” Those numbers did not come from your books. They came from the template. The tool now marks them. Your job is still to delete them.
Other tells the mill likes:
- A title that accuses the reader of ignoring something
- “In today’s rapidly evolving business landscape”
- A closer that says the evidence is clear
- Hashtags and emoji that you never use in real posts
- A year that is wrong for the calendar you are standing in
None of that is a reason to avoid the tool. It is a reason to treat the output as wet paint.
The delete list (in the order you cut)
Print this. Run it top to bottom. Do not skip to voice because voice is more fun.
1. Invented numbers
Cut any percentage, multiple, dollar figure, or count you did not type into the form and cannot point at in your own records.
Examples that always go:
- “78% of businesses…”
- “2.3x faster growth”
- “the average company saves 10 hours a week”
- crowd-size customer claims you cannot count from your own list
- Star ratings and review counts you did not copy from the live listing
If you need a number, get it from your last month, your price list, or a named public source you actually opened. If you did not open a source, you do not have a number.
2. Fake social proof
Cut:
- Unnamed quotes (“As one customer told us…”)
- “Businesses like yours”
- “Join the companies already…”
- Invented case studies and job stories
A real proof line names a job, a town, or a product you can stand behind: “We did the Maple Valley HOA in March.” That is not a testimonial factory. It is a fact you would say on the phone.
3. Leftover time and leftover models
Search the draft for:
- Years (2023, 2024, 2025) that are not the year you mean
- “GPT-4o”, “Claude 3 Opus”, “Midjourney V6” presented as what people should use now
As of August 2026 those three model names are outdated. Current names to use if you must name a model: GPT-5.6 (ChatGPT), Claude Opus 5 / Sonnet 5 / Fable 5, Midjourney V7. If the sentence does not need a model name, delete the name. See the cards on Tools.
4. The suburb voice
Cut or rewrite:
- unlock, elevate, supercharge, leverage, seamless, delve
- “it’s important to note”
- “in today’s landscape”
- “whether you’re a… or a…”
- The last sentence that is a slogan
The prompt-voice lesson is how you stop this at the prompt. This lesson is how you stop it at the door.
5. Claims a customer can act on
Hours, prices, service area, warranties, “we’ll call you today,” medical or legal advice. If it is not on a source you have open, it is a FAQ-bot problem in blog clothing. Delete or replace from the source.
Step-by-step: one draft, one pass
- Generate a piece in the Content Generator. Blog, caption, subjects, or ad.
- Paste it into a new note titled
DRAFT — do not send. - Run the checklist below. Check the box only when the line is gone or replaced with a sourced fact.
- Read the remainder out loud. If you would not say it at the counter, rewrite that sentence yourself. Do not regenerate the whole thing to avoid rewriting one sentence.
- Move the file to
READYonly when every box is honest.
Regenerate if the structure is wrong (you asked for subjects and got an essay). Do not regenerate to dodge an invented stat. The next draft will invent a different stat.
Copy-paste prompt: the delete pass
Use this on any draft, including drafts from ChatGPT or Claude.
You are a shop editor, not a marketer.
Here is a draft I might publish. Do not add new facts.
Draft:
[paste]
Do this and nothing else:
1. List every number, %, multiplier, count, or dollar figure. Mark each SOURCED (I will confirm) or DELETE.
2. List every quote, testimonial, rating, or "customers say" line. Mark KEEP only if I already told you the exact line. Otherwise DELETE.
3. List leftover years and leftover model names (GPT-4o, Claude 3 Opus, Midjourney V6, "current GPT-4"). Mark OUTDATED or KEEP.
4. List suburb-voice phrases (unlock, elevate, seamless, delve, "in today's landscape").
5. Return a cleaned draft with those items removed. If a sentence cannot stand without the invention, delete the sentence. Do not replace an invented stat with a different invented stat.
6. If you had to guess to keep a sentence, write NEED FACT instead of guessing.The cleaned draft is still a draft. You still read it.
The five-minute checklist (artifact)
This is the same list as the download. Run it on every ship.
CONTENT QA — do not ship until every line is honest
Piece: _______________ Date: _______________ Owner: _______________
[ ] No number I cannot point at in our records or a named source I opened
[ ] No crowd-size claims, star ratings, or unnamed quotes
[ ] No leftover year I did not mean
[ ] No GPT-4o / Claude 3 Opus / Midjourney V6 sold as current
[ ] No unlock / elevate / seamless / delve / "in today's landscape"
[ ] Hours, prices, area, warranties match a source I have open
[ ] First sentence is not a throat-clear
[ ] Last sentence is not a slogan
[ ] I would read this out loud to a regular
[ ] Someone else could find the source for every remaining claim
Notes / NEED FACT:If a box is a shrug, it is a no.
What to keep (so you do not delete the useful part)
Keep:
- The outline bones (hook, three points, close) if they match what you wanted
- Subject-line shapes (question, date, specific offer) after you put your offer in
- A dry joke if it sounds like you and it is not about the customer being behind the times
The generator is allowed to be a lumber yard. It is not allowed to be your inspector.
When this lesson is done
You can take a fresh generated draft and, without drama, cut it to something you would send. The checklist has at least one real mark from a draft you actually edited. A blank checklist in a downloads folder is not an artifact. A marked one is.