AI Customer Research & Insights
Sentiment analysis, survey analysis, trend spotting, and competitive intelligence using AI.
“If 'listen to your customers' was actionable, everyone would do it. AI makes it actionable — it's the difference between reading 10 reviews and reading 1,000 of them.”
What you'll learn
Sentiment analysis: feed customer reviews, support tickets, and social mentions into an AI tool (MonkeyLearn, Brand24, or even ChatGPT with the right prompt). Ask: 'what are the top 3 complaints and top 3 compliments?'
Survey analysis: instead of reading 500 survey responses manually, give them to an AI with: 'Group these by theme, count frequency, and pull representative quotes for each theme.' Do this monthly.
Trend spotting: AI can identify emerging patterns across customer conversations before they become obvious. Encourage customers to 'log' feedback in natural language — unstructured data often has more signal than structured surveys.
Competitive intelligence: use AI to monitor competitor websites, pricing changes, product launches, and customer reviews. Get a weekly digest instead of manual checking.